Are you going to open a web studio? Do not forget about the direction of advancement!
My web studio works in Novosibirsk, mainly for local customers. As a company director, I was always interested in how things are going with web development in other regions. I knew that you wouldn’t survive much on a clean development, but I didn’t have supporting information.
And so the magazine "Business Quarter" conducted a study of the web development market in the regions. I prepared a pivot table and tried to tell about my thoughts on the results of the study.
So, about the study.
Business Quarter collected data for the following cities: Novosibirsk, Krasnoyarsk, Yekaterinburg, Kazan, Nizhny Novgorod, Rostov-on-Don, Chelyabinsk
In these cities, a list of companies was selected by expert, questionnaires were sent to them and a summary sheet was compiled for each of the cities. A full study can be found at www.dkvartal.ru , number 3 for 2011.
Here is a summary table of the turnover of companies (sorted by turnover from web development), the figures are in million rubles. In Krasnoyarsk, there is no data on total turnover. The extreme right column is the company's turnover per employee per month.
What conclusions did I personally draw from this study?
1. In Yekaterinburg, there are really major players in the development market. In other cities, they are practically absent or, if they exist, they did not participate in the study.
2. The turnover from the promotion and advertising services already exceeds the turnover from the development services (because I know for sure that many promoters did not make it to the rating, because they hardly develop websites).
3. In general, the regions are not so great efficiency in the development of websites - you will not earn much on this if you do not offer clients related services and, of course, promotion. The right column shows the turnover per employee. Maximum - 89.5 thousand. rubles. Medium - about 50 tr. Pay from it office, equipment, turnover taxes, payroll taxes ... and almost nothing will be left for development.
4. If you do not take Yekaterinburg, the average web studio earns less than the average kebab house.
5. Most likely, the future is for inexpensive standard solutions and SaaS services. Because the client is not ready to pay a lot, but developers need to eat. Therefore, you will need to sell a lot of cheap sites and a lot of advertising.
In general, there is something to think about. What do you think?
Addresses of the used materials:
Novosibirsk dkvartal.ru/nsk/magazines/dk-nsk/2011/n03/top-14_vedushhikh_web-razrabotchikov
Krasnoyarsk dkvartal.ru/krsk/magazines/dk-krsk/2011/n3/top-list_lidery_rynka_web-razrabotok
Yekaterinburg dkvartal.ru/ekb/magazines/dk-ekb/2011/n03/lidery_rynka_web-razrabotki
Kazan dkvartal.ru/kazan/magazines/dk-kazan/2011/n03/lidery_rynka_web-razrabotki
Nizhny Novgorod dkvartal.ru/nnov/magazines/dk-nn/2011/n03/web-razrabotchiki_nizhnego_novgoroda
Rostov-on-Don dkvartal.ru/rostov/magazines/dk-rostov/2011/n03/vedushhie_web-razrabotchiki
Chelyabinsk dkvartal.ru/chel/magazines/dk-chel/2011/n03/lidery_rynka_web-razrabotki
And so the magazine "Business Quarter" conducted a study of the web development market in the regions. I prepared a pivot table and tried to tell about my thoughts on the results of the study.
So, about the study.
Business Quarter collected data for the following cities: Novosibirsk, Krasnoyarsk, Yekaterinburg, Kazan, Nizhny Novgorod, Rostov-on-Don, Chelyabinsk
In these cities, a list of companies was selected by expert, questionnaires were sent to them and a summary sheet was compiled for each of the cities. A full study can be found at www.dkvartal.ru , number 3 for 2011.
Here is a summary table of the turnover of companies (sorted by turnover from web development), the figures are in million rubles. In Krasnoyarsk, there is no data on total turnover. The extreme right column is the company's turnover per employee per month.
') | Total turnover | Development | Promotion | Number of employees | Turnover per employee per month |
| Novosibirsk | |||||
| Sky-It | 8.90 | 6.76 | 1.17 | 18 | 41,204 |
| AI Ti | 8.50 | 6.46 | 1.02 | nineteen | 37,281 |
| Cosmos-Web | 12.80 | 6.40 | 4.48 | 35 | 30,476 |
| Eurostudio | 6.02 | 5.16 | 0.74 | 29 | 17 299 |
| Yal Studio | 12.50 | 5.00 | 7.50 | 12 | 86 806 |
| Kinetics | 12.00 | 4.80 | 6.00 | 20 | 50,000 |
| Global Technology | 5.00 | 2.50 | 1.50 | 18 | 23,148 |
| Sobies | 7.70 | 2.31 | 2.62 | eleven | 58 333 |
| Internet for business | 4.00 | 1.80 | 2.20 | 7 | 47,619 |
| Studio Mart-Design | 3.50 | 1.75 | 12 | 24 306 | |
| Design Studio | 3.21 | 1.69 | 0.78 | 9 | 29,722 |
| Living Technologies | 1.85 | 1.46 | 0.11 | ten | 15 417 |
| Advances | 2.75 | 1.09 | 1.66 | 9 | 25,463 |
| Web Studio Gornstein | 1.19 | 1.03 | 0.15 | 22 | 4,508 |
| Yekaterinburg | |||||
| JetStyle | 30.84 | 26.83 | 0.04 | 37 | 69 457 |
| "KSK" | 47.58 | 20.94 | 0.98 | 65 | 61 001 |
| Ayteks | 52.00 | 19.76 | 0.80 | s / d | |
| "MediaSite" | 73.60 | 13.09 | 31.80 | 110 | 55,758 |
| "Saytsoft" | 14.21 | 12.79 | 0.53 | 23 | 51 500 |
| "TitanSoft" | 30.97 | 8.58 | 14.99 | 38 | 67,925 |
| "SoftMazhor" | 10.84 | 6.43 | 3.44 | 12 | 75 299 |
| index.art | 17.47 | 5.11 | 6.15 | 20 | 72,783 |
| "The amount of technology" | 16.81 | 4.70 | 10.10 | 28 | 50,018 |
| Ample | 5.20 | 4.42 | 0.00 | ten | 43 333 |
| "Webmotor" | 8.34 | 4.25 | 1.02 | 17 | 40,858 |
| Kazan | |||||
| Smarthead | 14.90 | 11.90 | 17 | 73,039 | |
| Origami | 31.00 | 7.00 | 1.50 | 35 | 73,810 |
| Reaspect | 17.40 | 6.00 | 11.30 | 18 | 80,556 |
| LaCoNix | 7.10 | 4.80 | 0.50 | 18 | 32,870 |
| MELT-Design | 5.80 | 3.90 | 2.00 | 12 | 40,278 |
| IT Avenue | 3.70 | 3.20 | 0.50 | ten | 30,833 |
| Lptsystem software | 3.80 | 2.60 | 0.70 | sixteen | 19,792 |
| Matrix | 20.50 | 2.50 | 18.00 | thirty | 56,944 |
| RuPromo | 5.50 | 2.40 | 3.00 | ten | 45,833 |
| Getis | 3.70 | 2.10 | 1.50 | 7 | 44,048 |
| ITS | 4.50 | 1.30 | 2.25 | 17 | 22 059 |
| Nizhny Novgorod | |||||
| CJSC Internet Company R52.RU | 17.50 | 7.00 | 4.37 | 42 | 34,722 |
| LLC "Information and advertising agency" Graphite " | 5.50 | 4.70 | 9 | 50 926 | |
| Digital Marketing Agency "EMAY.RU" | 9.00 | 4.50 | 4.50 | 20 | 37 500 |
| Morizo ​​LLC | 25.80 | 4.30 | 21.56 | 24 | 89 583 |
| LLC "IP3" | 3.20 | 3.04 | 0.16 | 6 | 44,444 |
| IMIDZHPROM LLC | 9.50 | 1.90 | 4.37 | 23 | 34 420 |
| LLC "Design Studio" Bourbon " | 3.10 | 1.86 | 0.62 | ten | 25,833 |
| LLC Agency Alik Yakubovich | 3.75 | 1.50 | 0.75 | ten | 31 250 |
| LLC "Invweb" | 2.60 | 1.44 | 0.23 | eight | 27,083 |
| LLC GC "In-NN" Internet-agency "Internet" | 1.75 | 1.00 | 0.75 | 12 | 12,153 |
| Chelyabinsk | |||||
| LLC Internet Agency "Dextra" | 19.00 | 5.70 | 10.50 | 27 | 58,642 |
| LLC "ARB-Consulting" | 21.70 | 4.90 | 12.00 | 24 | 75 347 |
| LLC Internet Agency Sitko.ru | 16.20 | 3.20 | 12.10 | 22 | 61 364 |
| Flexites LLC | N / A | 3.00 | |||
| Alcon LLC | S / d | 1.90 | 4.90 | ten | |
| LLC "Aspro" | N / A | 1.70 | |||
| Amber Sky LLC | 2.80 | 1.68 | 0.84 | 6 | 38,889 |
| Growth Strategy LLC | 7.00 | 1.60 | 2.17 | 12 | 48 611 |
| Tian Group LLC | 5.60 | 1.57 | 4.00 | 12 | 38,889 |
| LLC UralMedia.ru | 5.00 | 1.50 | 2.75 | 15 | 27,778 |
| Rostov-on-Don | |||||
| WebStroy | 35.00 | 13.30 | 34 | 85 784 | |
| Information | 15.70 | 9.90 | 0.90 | 15 | 87 222 |
| Interno | 17.00 | 9.00 | 18 | 78 704 | |
| WebRost | 12.40 | 5.00 | 6.20 | sixteen | 64,583 |
| Good Design | 7.00 | 5.00 | 1.00 | 15 | 38,889 |
| Mibok | s / d | 3.99 | 15.00 | 20 | |
| Ruformat | s / d | s / d | 12 | ||
| Bitek | 10.20 | 2.70 | 7.60 | 12 | 70 833 |
| PLAN ‑ B | n / a | 1.50 | 18 | ||
| AAA-Forsyth | 10.00 | 1.00 | 12 | 69,444 | |
| Krasnoyarsk | |||||
| LLC Intekmedia | 9.00 | s / d | 17 | ||
| MaxSoft Web Lab | 2.80 | 27 | |||
| "Graphics" (IP Tymoshenko) | 2.50 | 17 | |||
| OOO Krasnoyarsk. Biz | s / d | five | |||
| Meta Design LLC | 2.10 | 0.12 | 23 | ||
| LLC "Agency IT-Factory" | 2.00 | 1.60 | ten | ||
| LLC "KrasInSayt" | 1.80 | eight |
What conclusions did I personally draw from this study?
1. In Yekaterinburg, there are really major players in the development market. In other cities, they are practically absent or, if they exist, they did not participate in the study.
2. The turnover from the promotion and advertising services already exceeds the turnover from the development services (because I know for sure that many promoters did not make it to the rating, because they hardly develop websites).
3. In general, the regions are not so great efficiency in the development of websites - you will not earn much on this if you do not offer clients related services and, of course, promotion. The right column shows the turnover per employee. Maximum - 89.5 thousand. rubles. Medium - about 50 tr. Pay from it office, equipment, turnover taxes, payroll taxes ... and almost nothing will be left for development.
4. If you do not take Yekaterinburg, the average web studio earns less than the average kebab house.
5. Most likely, the future is for inexpensive standard solutions and SaaS services. Because the client is not ready to pay a lot, but developers need to eat. Therefore, you will need to sell a lot of cheap sites and a lot of advertising.
In general, there is something to think about. What do you think?
Addresses of the used materials:
Novosibirsk dkvartal.ru/nsk/magazines/dk-nsk/2011/n03/top-14_vedushhikh_web-razrabotchikov
Krasnoyarsk dkvartal.ru/krsk/magazines/dk-krsk/2011/n3/top-list_lidery_rynka_web-razrabotok
Yekaterinburg dkvartal.ru/ekb/magazines/dk-ekb/2011/n03/lidery_rynka_web-razrabotki
Kazan dkvartal.ru/kazan/magazines/dk-kazan/2011/n03/lidery_rynka_web-razrabotki
Nizhny Novgorod dkvartal.ru/nnov/magazines/dk-nn/2011/n03/web-razrabotchiki_nizhnego_novgoroda
Rostov-on-Don dkvartal.ru/rostov/magazines/dk-rostov/2011/n03/vedushhie_web-razrabotchiki
Chelyabinsk dkvartal.ru/chel/magazines/dk-chel/2011/n03/lidery_rynka_web-razrabotki
Source: https://habr.com/ru/post/113447/
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