Motorola smashes Apple in an ad for Xoom

On January 22, 1984, during a break in the Super Cup in American football (the most expensive advertising time of the year on American TV), Apple Computers for the first and only time showed the subsequently legendary Macintosh TV commercial based on George Orwell’s 1984. 27 years later, on February 6, 2011, during a break in the Super Bowl, Motorola showed an advertisement for the Xoom tablet, referring to that old video:


The hint is clear enough: Apple, who once fought with IBM's Big Brother, has now become the same Big Brother that makes the whole world the same, and buying an Xoom instead of an iPad is the way to go. In addition, for geeks like us, Motorola released an online video in which, instead of hints, everything is said in almost direct text:



This is not the first time that a comparison with Apple is used in advertising products from Motorola: small studs were in the Xoom teaser and in advertising for the Atrix 4G smartphone, and for Droid, the Verizon operator once shot a video comparing it with the iPhone. However, Apple’s opposition has never reached such a scale.