Tiny state

Hello! I recently visited Latvia. The area of ​​this country as Moscow and the Moscow region combined. It would seem, a tiny state, what are the advantages here? But what: it is easier to computerize government institutions and business. It is easier to convey to the public the idea that time can be saved without leaving home. Consequently, the payment system is also easier to promote.

Our huge spaces offer us both great advantages and big problems. And the main thing in these problems is not that it is physically difficult to conduct Internet to remote corners of Russia. The main problem is to foster an information culture among the population. So that there is no fear of Internet payments and Internet services in general. So that there is an understanding that time needs to be saved. And I realized, being abroad, that the goal of our company is not just to attract as many customers as possible and expand our network (which is also important). But the main thing is to help people adapt to the new informational environment, which is changing at a frantic pace, to make this environment native and manageable. This, in my opinion, is the social component of our business.