Are you lazy? Pay!

How many decisions have you taken, but have you not fulfilled? How else did you tell yourself that you would go to the gym, take up learning a foreign language?

Probably a lot of times.

But if your bank account was at stake, would the number of completed tasks increase? Several new companies are sure that you will say yes.
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They literally bet on it. The last awesome business scheme, as a combination of cash debt and conscience.

StickK.com is an “online commitment store” that sets the price for your goals. If you do not reach them, money is collected from your bank account and transferred to a charitable organization of your choice.

Here's how it works:

Write down your goals on StickK, choose a friend as a “guarantor” who can track your goal, choose a date by which the goal should be completed. Make a bet, choose your favorite charity. Everything!

If you cannot reach the goal on time, the rate from your bank account will go to the benefactors.

Already more than 63 thousand contracts for StickK, and this is more than $ 5.9 million of rates. Wander around the site and you will find not only perennial self-tasks about sports and economy in everyday life, but also “no longer get acquainted with losers”, “stop drinking Dr Pepper” and “speak more slowly for foreigners in New York”

A million dollar idea? I am sure that yes - both for StickK, and for charitable organizations.

by nyt