Comparative table of the functionality of the systems Rekmermer and “Target call” Yandex.Metrica

Yandex.Metrica has introduced a new service for its customers "Target Call". We decided to compare the functionality of this tool with the capabilities of Advertiser.

Parameter	Advertiser	Target call
Phone numbers
Moscow number	there is	there is
Regional number	there is	not
Foreign number	there is	not
Number 8—800	there is	there is
Phone setup and use
Forward to the main phone	there is	there is
Setting up forwarding to multiple phone numbers	there is	not
The ability to transfer numbers to the customer	there is	not
The term of the reservation number for the client after the termination of the use of the system	2 months	1 month
Tracking various types of advertising
contextual advertising	there is	only Yandex. Direct
Banner advertising	there is	not
Search engine promotion (SEO)	there is	not
offline advertising	there is	not
Available tracked quotes
Calls:
amount	there is	there is
Missed calls	there is	there is
Call duration	there is	there is
Waiting time	there is	there is
Call recording	there is	not
Sort calls by characteristics	there is	not
Text messages (applications from the form, emails, etc.)
amount	there is	not
Sort by characteristics	there is	not
Statistical data
Integration with site traffic statistics	Google Analytics	Yandex. Metrics
Cost of	12 000 - connection 9 900 - subscription fee	Monthly advertising budget in Yandex.Direct 21,000 rubles for 3 months