Microsoft unveiled plans to counter iPad in 2011

Everyone knows that the public position of Microsoft in response to questions about the Apple tablet sounds like “What is an iPad?”, In fact, the Redmond team is preparing their partners for the battle in 2011. The corporation presented marketing materials to its reseller partners that will help them fight against the iPad's invasion of the corporate market.



The presentation in PowerPoint, which fell into the hands of journalists, is dated December 2010 and explains that Microsoft is offering its partners as part of a strategy to promote Microsoft tablets for business users. It contains links to the next version of the Microsoft operating system (Windows Next or Windows 8), which will be the first Windows that the corporation optimizes for tablet computers. Strange, but there are no references to Windows Phone OS, which, in the opinion of many, even in the current edition, should and can become a much better operating system for tablets than regular Windows.



The materials contain information about how the “software giant” configures and trains partners to position tablet computers running Windows 7 around the iPad. It also contains specific suggestions on how to sell tablets to business users who have already become owners of the iPad and those who have not joined the army of users of Apple products.



It is evident that the company conducted a large study in an attempt to capture some part of the tablet market. In particular, Microsoft tried to learn more from end users about what they needed in their work; about the shortcomings of the iPad from their owners; about the goals and objectives of corporate users and included the collected data in the presentation. Part of the slides with descriptions can be seen here .

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Microsoft and its partners are forced to show increased activity, since the expansion of the iPad is in full swing, and there are more and more tablets running other operating systems. In the latest report, Apple said it sold 7.3 million iPads in the last quarter. According to Apple, 80 percent of Fortune 100 companies (a list of the top 100 companies to work with) already use their tablets at work or try to use it as part of pilot projects. And if you consider the iPad full-fledged computers, then Apple is the second largest supplier of personal computers in the world after HP.



via Slashdot