A couple of days ago, Matt Cutts
spoke about strengthening the fight against search spam and about changes in the Google ranking algorithm (
discussion on Habré ).
In the comments to this news on Hacker News there was
a discussion about the effectiveness of various ways of filtering spam, in which Matt Cutts himself took part. One of the participants asked him if Google intends to implement a long-awaited feature for the complete removal of individual domains from search results for registered users (so that the domain is removed permanently for all search queries). Matt Cutts
confirmed that this feature was “definitely discussed”, but the company's policy forbids him to make similar announcements.
Although the head of Google’s anti-spam department was quite arbitrary, but I would really like to believe that such a feature will ever appear. Firstly, each of us will be able to permanently remove hated sites from Google, and secondly, the company itself will thus be able to better rank the output using the results of custom filtering. For example, you can enter a reduction factor for domains, depending on the number of users who removed it from their search results.
It is necessary to add that a similar function existed earlier within the framework of individual configuration of
SearchWiki search results, but there it was possible to remove a domain from search results only for a specific keyword. In addition, these user actions had no effect on Google’s global search results, and in March 2010, the SearchWiki experiment
was completely
discontinued . However, if you then deleted some sites, these settings are still saved. It kind of hints that Google will continue to experiment with customizing search results.