A / B Experience Test Download Page

I recently published my first e-book on reducing software development time. This was a good reason to start some A / B tests. By doing the A / B tests, you have one (or several) alternatives to landing pages (landing pages) and you measure which one works better.

The differences may be small, but have a huge impact, as shown by 37signals research :

The winner is 30% better conversion than the original.

I decided to test the image of my book. Two-dimensional and three-dimensional types of books are now full of various archives of electronic books. But which one is better?

Since I couldn’t get Google Website Optimizer to work, I made my own PHP A / B test engine. It's not very difficult, so you can easily make your own (no magic!), But it's easier to just follow the recommendations from the A / B tests in Wordpress video.
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And now about the results.

There were three download links on the page:
1. One on the picture itself.
2. One immediately behind the picture in the text.
3. One at the end of the article


I stopped the test after 500 downloads and the winner became known. The test results were amazing. The main link to the download (the second) gave 43% more downloads with the three-dimensional version of the picture! The link at the end of the article did not show the same confident results. Perhaps because the 3D picture was outside the visible area when users reached the end of the article.

Striking results are not temporary, as others say :

I have been doing multivariate A / B tests for more than 7 years. And I get the same results: small changes in the design can significantly improve your conversion.

So if you distribute e-books on your website, show off the 3D versions of your books! And what changes on the download page can increase the conversion in your opinion? Share your experience.

(c) Copyrights. The article is written by Stephan Schmidt and translated for the IconDesignLAB.com icon design studio. Original article here .