Problem name or "how do you call a boat"

I never thought that the first big problem when creating a startup would be not so much the idea and implementation as the name ... They say after all “how to call a boat so it will float”, so you want to call it so that it floats “happily ever after.” In short, the service will be devoted to everything related to business services - a catalog of enterprises, work (vacancies - summary) and the like useful info ... can anyone advise what ...