PPSC and SMM
Representatives of mobile operators cheerfully report to us about their achievements in social media, but what about? A small analysis of the activities of agencies and their clients OPPS under the cat.
The most talked about their successes in the past year, representatives of the company MTS. After reviewing the example of their presentation, you will see a lot of non-standard solutions.
True, they are under the influence of fashion or agency have already rushed to conquer the vastness of digital advertising, and not having solved the most important task in social media - they have not learned to listen to their users and help them solve their problems.
You will not find representatives of MTS technical support either on Facebook, Vkontakte or Twitter. And even at Habré, their experts prefer not to get into disputes about the services of MTS and clearly show their affiliation to the brand.
In addition, MTS does not even have its representative offices in any social media - a search by Vkontakte groups gives an abundance of disparate groups of dealers and resellers of the operator, of dubious reliability. And the official site of OPPSOS was not even subjected to the simplest SMO and does not have a single link to the representation in social media. It is clear that no one needs the like under the tariff, but the ability to at least follow the company's news in tweeter is in demand by many users.
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We get that today, all the activities of MTS in social networks were for their sole purpose only to attract new users. In the presentation that I mentioned above, it was said that as part of the advertising campaign for the Red Energy tariff, work was constantly conducted to involve users in communication with the brand as part of the game (both off-line and on-line), but this work Within the framework of the platform almost independent of social networks and in the presentation, there is not a word about how MTS helps users on social networks to solve problems with communication.
The quietest of the OPPS. The conferences do not shine with beautiful presentations about their own presence in social networks, and the official site, just like the red competitor, has no single reference to the representation in social networks;
Better competitors are things at Megaphone.
Unlike MTS, its representatives do not yet speak about the abundance of non-standard advertising campaigns in social media, but the operator has its representative offices in the most popular social networks.
The official website immediately provides us with links to Twitter , Facebook Stranger , Vkontakte Group , Youtube channel , community in LiveJournal.
And what is atypical for the Russian SMM,so senseless and merciless , representatives of customer support help users on these social networks by answering their questions rather quickly and adequately perceiving criticism and bug reports.
Mts
The most talked about their successes in the past year, representatives of the company MTS. After reviewing the example of their presentation, you will see a lot of non-standard solutions.
True, they are under the influence of fashion or agency have already rushed to conquer the vastness of digital advertising, and not having solved the most important task in social media - they have not learned to listen to their users and help them solve their problems.
You will not find representatives of MTS technical support either on Facebook, Vkontakte or Twitter. And even at Habré, their experts prefer not to get into disputes about the services of MTS and clearly show their affiliation to the brand.
In addition, MTS does not even have its representative offices in any social media - a search by Vkontakte groups gives an abundance of disparate groups of dealers and resellers of the operator, of dubious reliability. And the official site of OPPSOS was not even subjected to the simplest SMO and does not have a single link to the representation in social media. It is clear that no one needs the like under the tariff, but the ability to at least follow the company's news in tweeter is in demand by many users.
')
We get that today, all the activities of MTS in social networks were for their sole purpose only to attract new users. In the presentation that I mentioned above, it was said that as part of the advertising campaign for the Red Energy tariff, work was constantly conducted to involve users in communication with the brand as part of the game (both off-line and on-line), but this work Within the framework of the platform almost independent of social networks and in the presentation, there is not a word about how MTS helps users on social networks to solve problems with communication.
Beeline
The quietest of the OPPS. The conferences do not shine with beautiful presentations about their own presence in social networks, and the official site, just like the red competitor, has no single reference to the representation in social networks;
Megaphone
Better competitors are things at Megaphone.
Unlike MTS, its representatives do not yet speak about the abundance of non-standard advertising campaigns in social media, but the operator has its representative offices in the most popular social networks.
The official website immediately provides us with links to Twitter , Facebook Stranger , Vkontakte Group , Youtube channel , community in LiveJournal.
And what is atypical for the Russian SMM,
Source: https://habr.com/ru/post/111652/
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