Patent from Amazon: Down with nasty gifts
The largest American online store Amazon.com at one time filed an application for a new patent.
The invention should allow people to avoid bad gifts. Namely, the gifts are offered to automatically "convert" into something useful.
For example, the user will be able to specify a special rule for “Aunt Mildred”, who suffers an extremely nasty taste, but regularly sends tasteless knick-knacks (earflaps made of fish fur, for example) to his beloved nephew. In the case when she sends him a gift bought on Amazon, he will automatically be converted into a nice gift of similar value. Moreover, the online service even helps to send a “thank you” to the aunt with the correct indication of the name of the “gift”. In order not to suspect anything.
Among other rules, they offer, say, “not to get anything woolen” or “not to give to give bikinis during the winter months”
Picture of the proposed interface:
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And here is the full text of the patent with all the pictures.
Etiquette specialists are already shouting about the "boycott". They say that not the material value or usefulness of the gift is important, but the care and attention of an insane aunt. At the same time, the upcoming gift is automatically “printed out” and the potential recipient receives a warning that a Ushanka will go to him for 10 bucks, killing the idea of ​​surprise.
And what is given with a sigh will immediately go to the urn, they do not care.
Amazon, of course, has its own interest: up to a third of all gifts are sent back immediately, which translates into a good pretty penny for sending trash back and forth, unpacking, inventory, support service (people call, say if they reached ushanka, and can we for the same amount of credit in the store to get), plus it usually happens on holidays. Alone expenses.
By this Christmas, the system was not yet ready, but next year it may already be done (except for etiquette fans).
Do you think it is worth doing such a “service” in online stores? Or is it easier to smile aunt and then in the commission / garbage can to drag away all unnecessary?
The invention should allow people to avoid bad gifts. Namely, the gifts are offered to automatically "convert" into something useful.
For example, the user will be able to specify a special rule for “Aunt Mildred”, who suffers an extremely nasty taste, but regularly sends tasteless knick-knacks (earflaps made of fish fur, for example) to his beloved nephew. In the case when she sends him a gift bought on Amazon, he will automatically be converted into a nice gift of similar value. Moreover, the online service even helps to send a “thank you” to the aunt with the correct indication of the name of the “gift”. In order not to suspect anything.
Among other rules, they offer, say, “not to get anything woolen” or “not to give to give bikinis during the winter months”
Picture of the proposed interface:
')
And here is the full text of the patent with all the pictures.
Etiquette specialists are already shouting about the "boycott". They say that not the material value or usefulness of the gift is important, but the care and attention of an insane aunt. At the same time, the upcoming gift is automatically “printed out” and the potential recipient receives a warning that a Ushanka will go to him for 10 bucks, killing the idea of ​​surprise.
And what is given with a sigh will immediately go to the urn, they do not care.
Amazon, of course, has its own interest: up to a third of all gifts are sent back immediately, which translates into a good pretty penny for sending trash back and forth, unpacking, inventory, support service (people call, say if they reached ushanka, and can we for the same amount of credit in the store to get), plus it usually happens on holidays. Alone expenses.
By this Christmas, the system was not yet ready, but next year it may already be done (except for etiquette fans).
Do you think it is worth doing such a “service” in online stores? Or is it easier to smile aunt and then in the commission / garbage can to drag away all unnecessary?
Source: https://habr.com/ru/post/111590/
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