35 logos with hidden meaning

The design of a simple logo is sometimes gray and boring if it is developed without a bit of imagination. Many popular brands have simple, but at the same time effective logos. Remember the famous FedEx logo design. It looks elementary and unsophisticated, but in fact it is a great idea with a hidden meaning, which is in the arrow between the letters "E" and "x". This arrow symbolizes the development and success of the company.

This is one of the biggest problems of designers. Creating abstract logos with effective "hidden messages" is much more important than whistles and perdelki fashionable design.
This is because if the logo does not convey the whole "essence" of the company, then the brand will not be able to sell. One of the most popular techniques in logo design is negative space .

So let's start in order.
(pictures are clickable)
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1. 1 Here 1 There:

This hidden message is twofold.
The reflection of the word "1HERE" resembles the word "THERE", the result is "1HERE THERE".
There is also an arrow between the two letters “R”, like in FedEx.

2. Mira:

From the first time we notice only a human face on the logo.
If you look closely, you can see two black negative areas on the right and left, resembling the muzzles of dogs.

3. Black Cat:

If you look at the logo vertically, you see only the inscription "Black Cat".
However, looking horizontally, you will notice that the letters “C” in both words resemble the eyes of a cat cat (a cat?).

4. Hide:

This is a great example of using the negative space technique.
The letter “D” is hidden in the word “HIDE”. For the first time “HIDE” can be read with a small white “D”, but if you look closely, you can see the “big” letter “D” in the black border around the small one.

5. AMAZING:

Impressive hidden logo, it uses a maze to hide the word "MAZE", which translated means the same maze.
A play on words.

6. Countercurrent:

As you can see, the negative space between the four arrows creates another, pointing in the opposite direction (eng. Countercurrent is the opposite).
This is the hidden meaning in the logo of the "opposite" company.

7. Helping Hands for Pets:

This logo shows a rather creative approach to the use of negative space. We see many animals in one. Inside the horse hid a cat, a dog and even a bird.

8. Shit Talking:

This is a strange but rather funny logo. Quotes are arranged in such a way as to create a toilet inside them, which is a logo chip.

9. Old Drunk:

Perhaps the logo and looks like a fat man standing, but if you look closely, you can see a glass inside, which he holds.

10. Kolner Zoo:

The meaning of the logo in the silhouette of an elephant, which is formed from a giraffe, a rhino and the cleverly hidden double spire of the Cologne Cathedral between the hind legs.

11. Galant Shoes:

The Bulgarian shoe manufacturer Galant has a black crescent hidden in its hidden logo, which has the silhouette of a shoe, creating a large letter “G” in the negative.

12. My Fonts:

At first glance, the logo is absolutely not impressive, it looks more like a regular inscription with a non-standard font.
However, looking closer at the letters “My”, you can see the silhouette of a human hand. It reminds me of the game Fallout.

13. Raven:

This creative logo is designed for a Dutch financial company. It shows three crows, inside which is visible another one.

14. Lion Bird:

On this logo, you see both a lion (Lion) and a bird (Bird).
This shows us that the company is the strongest in its field, like a lion, and is at its zenith, like a bird.

15. Zoorganic:

This logo contains two hidden messages.
Under the wings of an eagle, you can see a horse and a wolf.

16. Strength:

The Strength logo uses a combination of illusion and negative to create hidden meanings.
Hidden faces are noticeable on the left and right side of the apple.

17. Oak Bros:

You can see only a leaf on this logo, however, if you look closely, you can see three little people under it.

18. Hidden Cork:

This logo shows the play of the letters “h” and “c” to create a glass.
And if you look vertically, you can see the same letters.
I saw a female breast on the logo, and only one :(

19. Safehands:

This logo is just perfect for finance and consulting.
It uses the negative space to create the letter “S” and the dollar sign “$” with the help of two hands joined together.

20. Pittsburgh Zoo and Aquarium:

And this logo using negative space is one of the most creative.
It may seem that there is nothing besides a tree. Looking closely, you will see a gorilla and a tiger.

21. Project X Construction:

The Project X Construction logo uses FedEx.
On it you can see the arrow between the letters "t" and "X".

22. Mother:

It resembles the Families logo, on it in the form of the letter "M" depicts a mother and a child holding hands.

23. Hands up:

The hidden message in this logo is difficult to understand. If you look closely at the letter "U", then you can consider a little man with his hands raised (English hands up - raised hands).

24. The Installers:

This logo is for those engaged in industrial and installation work.
The letter "I" consists of two opening doors.

25. British Telecom:

Many of you may not have known this. The famous BP logo has a hidden idea.
Since British Telecom is a telephone company, two people act as a logo: blue speaks and red listens.

26. AG Low Construction logo:

In this logo, the company name is written in thin square letters, which together resemble an apartment plan, which is the company's activity.
I even after the explanation did not immediately find the letters there.

27. Embrace Beer:

This logo uses negative space to hide from us as many as two bottles of beer inside the letter “E”.
And the letter “E” can still act as a reduction of the name of the company - “EB”.

28. I Hate You:

At first glance it may seem that the logo says “I _love_ you” (I _love_ you).
But in fact, everything is quite the opposite, the heart is not the heart, but the inscription “Hate”, which translates as “I hate”.
The result is “I Hate You” instead of “I Love You”.

29. Truce:

This is something between the great use of the negative and the ambigram.
The inverted word "truce" fits into itself in an inverted form. In as zamudreno.

30. Logo:

The squares in this logo form the word "Logo" around it.
That is what I call simple and pleasant.

31. ELECTRIC:

This logo is one of the best of its kind.
Pay attention to how the cord with the plug goes through the whole word "ELECTRIC".

32. Cats:

The Cats logo reveals the authors ’imagination at its best.
The cat has the shape of a beautiful female shoe.

33. Epirate:

Another creative logo.
The letter "e" is drawn in such a way as to resemble the head of a pirate holding a sword.

34. Bones:

In the word "Bones" bones stick out of each letter.

35. Two Wolves

Two wolves form the Arabic numeral "2".

This topic is a translation of Article 35 of New Hidden Logos of 2010 .
Also on Habré there was already a similar selection of logos with a hidden meaning.