Standardizing ad formats for ya-neta is the first step
The first steps towards the standardization of the Internet advertising market in Ukraine have been made.
Ukrainian Banner Network has added two new formats to the banner exchange system. Sizes of new formats: 240x400 and 728x90. It seems that the impetus for this action was the round tables held at the Internet Marketing of Ukraine conference held in late May.
They spoke at the round tables a lot and with soul. One of the points that representatives of the Russian and Ukrainian Internet wished to standardize together was the banner formats.
')
As it turned out, most countries use several standard banner formats and only in ua-nete, each site has its own requirements for banners. It is inconvenient, because by launching an advertising campaign on several sites, the client (or RA) is forced to make banners several times larger. For example, there are several approved ideas, from each we make a banner. And then we adapt each idea to the formats of each site. Number of banners = number of ideas * number of formats on publishers sites. After adaptation, each banner must be approved by the customer. The disadvantages are clear.
In addition, during the same round table, some generally accepted formats were voiced, for example, 240 * 400, and the reasons for using them. I can not say that the reasons sounded (except for the above) impressed. For example, they said that the idea displayed on a billboard (2: 1 aspect ratio) is easier to adapt to the format of 240 * 400 (but in the 240 * 350 adopted in Ukraine, more difficult, 50 pixels are too tight). Most likely, the thought belonged to other, small formats.
The first step towards standardization of banner formats was made by representatives of the Ukrainian Banner Network. They introduced new formats into the banner network and launched a campaign to popularize them:
I hope the initiative will find a response among webmasters and work will become easier!
Ukrainian Banner Network has added two new formats to the banner exchange system. Sizes of new formats: 240x400 and 728x90. It seems that the impetus for this action was the round tables held at the Internet Marketing of Ukraine conference held in late May.
They spoke at the round tables a lot and with soul. One of the points that representatives of the Russian and Ukrainian Internet wished to standardize together was the banner formats.
')
As it turned out, most countries use several standard banner formats and only in ua-nete, each site has its own requirements for banners. It is inconvenient, because by launching an advertising campaign on several sites, the client (or RA) is forced to make banners several times larger. For example, there are several approved ideas, from each we make a banner. And then we adapt each idea to the formats of each site. Number of banners = number of ideas * number of formats on publishers sites. After adaptation, each banner must be approved by the customer. The disadvantages are clear.
In addition, during the same round table, some generally accepted formats were voiced, for example, 240 * 400, and the reasons for using them. I can not say that the reasons sounded (except for the above) impressed. For example, they said that the idea displayed on a billboard (2: 1 aspect ratio) is easier to adapt to the format of 240 * 400 (but in the 240 * 350 adopted in Ukraine, more difficult, 50 pixels are too tight). Most likely, the thought belonged to other, small formats.
The first step towards standardization of banner formats was made by representatives of the Ukrainian Banner Network. They introduced new formats into the banner network and launched a campaign to popularize them:
Ukrainian Banner Network is pleased to announce that 12.06.07 two new formats have been added to the banner exchange system. Sizes of new formats: 240x400 and 728x90. Within two months, the action will be - “Get 99% of hits.” During the term of the action, the exchange percentage for the formats 240x400 and 728x90 will be equal to 99%. At the end of the action, on August 13, the percentage of exchange in these formats will be set at 80%.
I hope the initiative will find a response among webmasters and work will become easier!
Source: https://habr.com/ru/post/11121/
All Articles