Image Replacement vs SEO
Image Replacement is a very popular technique of replacing text with graphics, which is usually applied to headings, logos and advertising messages, when you need to decorate text with complex effects and non-standard fonts, and HTML and CSS are no longer enough.
There are a lot of articles written on this topic. Those interested can read about it here (en) , here (ru) , and of course google it.
I was interested in a related question. Since the technique in any case hides the text from the user, replacing it with a picture / flash, then theoretically it can be considered by search engines as one of the spam methods. And of course, it can be used for personal gain by dishonest optimizers :)
Having run through the expanses of the network, I still did not find an unequivocal answer to the question “Should we or should not?”. Matt Cutts argues that this is not worth doing, and if done, very carefully and the words in the hidden text should fully match the words in the picture. Some chuckle at him.
Some fairly successful sites use Image Replacement, but also wonder how search engines respond to this .
There are several options:
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The latter decision will cause Google to mark the site for periodic moderation checks. But if you are not a spammer, you can not worry about it.
What do you think?
There are a lot of articles written on this topic. Those interested can read about it here (en) , here (ru) , and of course google it.
I was interested in a related question. Since the technique in any case hides the text from the user, replacing it with a picture / flash, then theoretically it can be considered by search engines as one of the spam methods. And of course, it can be used for personal gain by dishonest optimizers :)
Having run through the expanses of the network, I still did not find an unequivocal answer to the question “Should we or should not?”. Matt Cutts argues that this is not worth doing, and if done, very carefully and the words in the hidden text should fully match the words in the picture. Some chuckle at him.
Some fairly successful sites use Image Replacement, but also wonder how search engines respond to this .
There are several options:
- Do not use Image Replacement
- Use, but very carefully, exactly repeating the words in the picture and in the text
- Use, but close search engines access to the styles folder via .htaccess and do not bathe
')
The latter decision will cause Google to mark the site for periodic moderation checks. But if you are not a spammer, you can not worry about it.
What do you think?
Source: https://habr.com/ru/post/11118/
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