A real shower will appear in the game Virtonomica

June 25 in the online economic strategy Virtonomica starts a monthly contest, which was timed to launch an advertising campaign format product placement. At the end of the competition, users will have the opportunity to trade in luxury shower stalls from the Italian manufacturer Lambardy. The Big Kush contest will be held in five nominations. Among the prizes will be books on economics, board games, and even exchange trading courses from ForexClub. In one of the nominations, players are invited to compete for the best performance on the sale of shower stalls in France and Germany. The winner in addition to the mobile phone will receive the right to use the free franchise for a period of 1 year. As explained by the commercial director of the project Virtonomica Alexander Pak, the franchise owner will be able to sell goods with significantly better characteristics - as in real life, the booths from Lambardy will be of high quality. At the end of the competition, the use of a real brand will be available to any user, however, for a certain fee. Despite the fact that this is the first contract for an advertising campaign of the product placement format in Virtonomica, Pak said that this type of in-game advertising will be widely used in the future. In particular, at the stage of signing an agreement with another, more famous brand. It should be noted that the introduction of goods and services from real brands into online games is becoming more common. For example, as “Webplanet” wrote, in the fantasy MMO Wizards World over the past few years, companies were advertised to “Finam”, which opened virtual banks , “Finmarket”, which provided unique cyber licenses , hosting providers “Thirty”, created unique artifacts , and Masterhost who ordered the whole city .

webplanet.ru