About ten years ago it was difficult to find some paid content on the Internet, and people were afraid to leave their card number online. Today everything has changed, at least in the USA. According to a
survey conducted by Princeton Data Source, nearly two-thirds of American Internet users (65%) at least once paid for the purchase of music, software, mobile applications (the three most popular of 15 categories of digital content) or another. This roughly corresponds to the total share of users who make purchases of ordinary goods in online stores (DVDs, books, clothes, toys).
A representative sample includes 755 people, an error of ± 3.9 percentage points Some results look very unexpected. For example, more people paid for journalistic articles than for movies and videos, and 5% of Internet users bought some sort of reading codes for games, while adult content - only 2%. The latter is very strange, given that the online porn industry
was estimated at $ 1 billion back in 2002. Has the interest of users
shifted to social networks ever since?
33% of users paid for digital music
Software - 33%
Mobile phone applications - 21%
Games - 19%
Newspaper or magazine articles - 18%
Movies, videos or TV shows - 16%
Ringtones - 15%
Digital photos - 12%
Premium content on free sites - 11%
Electronic books - 10%
Podcasts - 7%
Digital products or tools for computer games - 5%
Cheats - 5%
Registration on sites (for example, dating sites) - 5%
Adult content - 2%
True, digital content is still spending incomparably less money than on physical goods. A typical user gives him less than ten dollars a month.
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