Special project in Kaznet using Yandex cards

In Kazakhstan, a 3G network was commissioned recently. In this matter, Kazakhstan is quite far behind other countries. The license to provide 3G services to mobile operators was granted only on December 1, 2010, and then only to the 2 largest cities, and a temporary one, for 3 months. The reason: the OSCE summit in Astana and the Winter Asian Games in Almaty and Astana in February. The issuance of long-awaited licenses was a complete surprise even for the operators themselves. In order to stir up the market, the cell phone campaigns conducted large-scale advertising campaigns. As always, the standards went to use: TV, outdoor, printing, etc.


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But separately I would like to tell you about our special project in Almaty with the involvement of bloggers. What have we done?

Scored 10 independent bloggers for open testing speed 3G. They began to test the city, checking how well the network works in different areas. On yvision.kz (Kazakhstan blogging platform) we created a testing section. These are daily testers reports and a test card , with results indicating the ping and connection speed. The daily information about testing by ten bloggers during the week, of course, quickly becomes boring. To create the dynamics began to distribute "elephants", i.e. Bonus points were marked on the map by testing the speed at which you could get free units to your balance. Anyone who has time to test and post the results before others could get free payment cards. The process has ceased to be languid ...

It is nice that the customer did not even try to change the weak results on the map, and the “white spots” were left uncensored. If the results of the tests themselves, they are in principle satisfactory, not ideal, but definitely higher than expected.

I want companies to adopt the fashion of open testing.

As for the special project, for Kaznet this is a very good level.