Journey of the evil bird in Moscow or the story of one feil
Looking through the Twitter feed once, I saw a photo of a bird from Angry Birds and the comment “Where to buy ?!”.
Entrepreneurial flair said - must be done! ')
Without thinking twice, I found it on the manufacturers' network, I chose and ordered the development of a prototype in fur. The next step was to be a photo shoot of the bird and check on the focus group of how users are willing to buy such a toy. In the case of positive interest - negotiate with the licensee and establish small-scale production with the sale through the online store.
By the final readiness of the prototype, the game manufacturer introduced its series of toys to the market, actively advertising on the site and in the game. Activity, it was decided to roll.
For an advertising campaign, a photo session of the journey of an evil bird was made at memorable places in Moscow, which I want to please Muscovites and guests of the capital. Attention, traffic.
Triumphal Arch
Poklonnaya mountain
Christ the Savior Cathedral
Observation deck
Main building of Moscow State University
Grand Theatre
Red Square
Gum
St. Basil's Cathedral
Hotel Cosmos
All-Russian Exhibition Center (VVC)
Ferris wheel
Monument at the Museum of Astronautics
TV tower
Moscow City
And here are the competitors:
Photos of the journey of an evil bird in Moscow distributed under the license Creative Commons