Mobile Marketing and Mobile Advertising - Pay or Not Pay?

Hello, colleagues, according to the latest information, the market of mobile marketing and mobile advertising is growing at a frantic pace not only in Russia, but also in the world.



Information agencies are increasing the expected costs of mobile marketing and mobile advertising every day. Despite this, even large brands that can afford to risk hundreds of thousands of dollars are not in a hurry to include the “mobile marketing” clause in their budgets, which would be a crucial decision of the business to turn to the inevitable.



And therefore there were several questions:

1. Is mobile marketing inevitable?

2. Will it become the main channel for delivering a message from the brand to the consumer?

3. Or maybe mobile marketing is a myth, and is there no effectiveness for the brand?

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Colleagues, I will be happy to discuss this topic with you.