Research of ranking factors in Yandex

Several dozen experts in search engine optimization participated (with their answers) in a study of ranking factors in Yandex. You can see the results below on the screenshots or on the site topexpert.rf along with comments and explanations. I think that the cheat sheet is useful not only to optimizers, but also to all webmasters.

Let's start with external factors. Criteria for selecting external links:


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Link text:



Factors in dynamics / average:



Participation of the site in additional Yandex services and other resources:



As for the internal . HTML tags effect on keyword weight for page:



The influence of HTML tags bundles on keyword weight for a page:



Content headers H1-H6, TITLE:



Content of paragraph elements STRONG, EM, B:



Ranking by keywords:



Page text:



Server:



URL:



Age factors:



The impact of pictures on ranking:



Geographical location:



Shredding:



CMS:



Site Map:



Interaction with Yandex:



Now behavioral factors . User satisfaction with site content:



Search by pictures . Image ranking factors:



Affiliation Factors affecting the affiliate filter overlay:



Do not take the results as something absolutely accurate. This is just a slice of opinion among some experts.