Firefox will get a "do not track" button for those who need anonymity

The Mozilla community reiterates its vision of anonymity of users on the web. It is possible that in early 2011, Firefox will receive a “do not track” button. In any case, says Gary Kovaks, executive director of the Mozilla Corporation. He also claims that he absolutely agrees with the stated need of many users to keep “traces of being” on the Web under control.

Currently, the Mozilla community is also concerned about the methods of online advertising agencies and networks that are trying to get any information about the user by hook or by crook in order to provide the most relevant advertising to the interests of most users. It is clear that as a result of such actions, companies get more customers, but generally speaking, such methods are already on the verge, a little more and all this can be called information theft.
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Worst of all, the user cannot independently control his “traces” on the Internet - the concept of “anonymity on the Internet” is becoming more and more ephemeral.

Interestingly, Microsoft has already added anonymity to the new version of its browser, so now, if you wish, you can hide your actions on the Web from overly curious scripts installed on various sites by advertisers.

Google generally believes that before creating something like the “do not track” button, you need to define a list of allowed actions that can be performed by a script that tracks user activity on the web.

Covax believes that such clarifications can be delayed for a long time, so it is easier to provide the anonymity function to those users who need it. In principle, Google can be understood - after all, this company is the owner of the largest contextual advertising network, which also knows how to “follow” users in order to provide the most relevant information in ad units.

Head of Mozilla Corp. nevertheless believes that the provision of whatever information to the user, especially when it comes to advertising, should not be a consequence of tracking user actions on the Web.

By the way, Covax made an interesting statement. The fact is that the Mozilla team does not consider Chrome as a fully open browser. “It is unlikely that Google will work to the detriment of its interests and, for example, will completely stop tracking users' actions on the network. Chrome is primarily designed to achieve specific business goals, ”says Gary Kovaks.

Via yahoo