Offline promotion of Internet resources

Today, in a metro train, I noticed an advertisement for planeta.rambler.ru . I will not go into the discussion of the design of the material, which certainly stands out among others, but at the same time tastelessly replete with colors. The second example is advertising photofile.ru shortly before that. The third is the promotion of 24open.ru on television. Fourth - graffiti on the fences about the promotion of sites kakdela.ru . In this connection, the opinion of both professionals (marketers and advertisers) and the target audience is interesting.
How justified is producing Internet resources in traditional media? In which sectors (dating, blogging, photo hosting, etc.) could this give the best results?