In the US, the Internet caught up in popularity with TV

The average American consumer spends as much time online as watching TV. This is evidenced by the results of a study published by Forrester.

For technophiles, it may seem strange that there are people who watch TV more often than they use the Internet. However, according to a Forrester study, this year for the first time, on average, people began to spend an equal amount of time on the Internet and on TV — 13 hours a week.

And this is not because people spend less time on television, these numbers remain about the same. This is because the use of the Internet has grown very dramatically - 121% over the past five years. So due to what? According to the study, by listening to the radio and reading paper newspapers and magazines. (It is likely that people spend less time on other things - for example, they take less time to go outside.)

A survey of more than 40 thousand people showed that since 2007, the popularity of e-commerce and social networks has greatly increased. Three years ago, only about a third of Americans made purchases online, and now there are almost two thirds of them. Only about 35% of people regularly visit social networks, such as Facebook, but this is a lot compared to 15% in 2007.
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Services that create a lot of noise in the technology world - for example, Twitter's microblogging platform and Pandora streaming radio - are not at all noticeable among the masses. Even just reading blogs is about 18% of respondents.

Researcher Jacqueline Anderson writes in a report that the reality is that these services will never be as popular as e-mail, which 92% of people use. She believes that people adopt technology that fills common needs and is easily combined with the things they do all the time.