Automakers are betting on online advertising
Automakers and car dealers will cut budgets for advertising in traditional media, and increase - for advertising on the Internet. Such a forecast is made by consulting company Borrell Associates in its new report “ 2007: Online Auto Advertising Shifts Into High Gear ” (“2007: Internet advertising of cars is gaining momentum”).
According to experts, this is primarily due to a change in the behavior of car buyers. In search of their car, they are less studying traditional media and more and more time on the web. On average, each customer spends about five hours studying different auto sites before purchasing.
Automobile advertisers now spend on advertising about $ 30-32 billion a year, including the volume of the online advertising sector has already reached a volume of $ 2.5-2.8 billion. It is worth noting that in 2001 auto companies spent less on advertising on the Web $ 500 million By 2010, according to Borrell Associates , the online advertising sector for automakers and car dealers will reach $ 4 billion. In this case, the Network will be the second-largest advertising channel for advertisers, ahead of newspapers, cable television, radio, and direct mail ( direct mail), and second only in volume Nome television.
According to experts, this is primarily due to a change in the behavior of car buyers. In search of their car, they are less studying traditional media and more and more time on the web. On average, each customer spends about five hours studying different auto sites before purchasing.
Automobile advertisers now spend on advertising about $ 30-32 billion a year, including the volume of the online advertising sector has already reached a volume of $ 2.5-2.8 billion. It is worth noting that in 2001 auto companies spent less on advertising on the Web $ 500 million By 2010, according to Borrell Associates , the online advertising sector for automakers and car dealers will reach $ 4 billion. In this case, the Network will be the second-largest advertising channel for advertisers, ahead of newspapers, cable television, radio, and direct mail ( direct mail), and second only in volume Nome television.
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Source: https://habr.com/ru/post/10997/
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