Opera has formed a strategic partnership with
Yahoo! , according to which the latter will be used as a search engine Opera browsers for mobile phones.
Opera Software and Yahoo! Yesterday, they announced a partnership, according to which Opera designated Yahoo! its exclusive mobile search provider on its mobile phone browsers, Opera Mini and Opera Mobile, in parallel in more than 100 countries around the world. Opera will launch Yahoo! oneSearch in the first quarter of 2007.
Yahoo! oneSearch is a completely new mobile search service, designed to offer customers what they want when they use a mobile phone - an instant answer. In Yahoo! they understand how much time is spent searching for the necessary information, and made a search service that provides the necessary content not just a “dry” list of links to sites. Results will be grouped by topic, making it easy to read and get more detailed information.
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This is a new collaboration Yahoo! demonstrates a successful focus on creating and monetizing advanced mobile services, and working with key partners for ubiquitous distribution to consumers. Yahoo! and Opera have a collaboration agreement to research the effectiveness of mobile advertising in Opera Mobile browser.
“We are pleased to announce a strategic partnership with Yahoo! in mobile search, ”says Jon S. von Tetzchner, founder and head of Opera Software. “More than 50 million of our mobile browsers have been distributed, and from my own experience I can say that search is one of the most important services that will be included in a mobile browser. Therefore, it was important for us to find a partner who will work closely with Opera to share experiences. ”
Opera will distribute Yahoo! Search through their Opera Mini browsers through free downloads for the user and through cooperation with content providers, equipment manufacturers and mobile operators. Opera and Yahoo! will also promote Yahoo! Search through Opera Mobile browser.
“The power and popularity of Opera Mobile’s browser is well suited for promoting Yahoo! mobile services,” said Marco Boerries, senior vice president, Yahoo! Connected Life. “This new partnership will give millions of Opera Mobile and Opera Mini users worldwide the opportunity to easily use Yahoo! oneSearch to find the information they need. ”
Opera Mini is a free browser that allows full access to the Internet from virtually any mobile phone on the market. Opera Mini was launched in January 2006 and since then it has been used by more than 9 million users. Opera Mobile is a browser from Opera Software for modern mobile phones that supports web standards. The browser uses Opera's Small Screen Rendering technology to reformat the page for easy viewing on small screens and allows users to browse the web with an intuitive vertical scrolling.
Yahoo! Mobile Services available on mobile devices of major manufacturers and operators in more than 40 countries around the world. Yahoo! first launched mobile Internet services in 1999 and now, collaborates with more than 80 companies - telecom operators and equipment manufacturers - offering a variety of mobile services to users, through the inclusion of Yahoo! Go for Mobile 2.0 is a revolutionary service that expands the Internet community of users and transparently for users personalizes the search on their mobile phones. Yahoo! Mobile Web Services give the user quick access to his favorite Yahoo! services: Yahoo! Search, Yahoo! Mail, Yahoo! News, Yahoo! Finance, Yahoo! Sports and others
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