Green virus or engine of progress?

“Green” fever generated a whole heap of viral plots - among them are horror stories about environmental collapse and utopian pictures of a beautiful digital future, where a man together walks hand in hand with nature and an armpit with a laptop.

Less impressionable public, traditionally discerned in the green fashion "hand of the West" and another drank the budget.

Despite domestic skepticism, the successes of “green” propaganda in Europe clearly convince domestic leaders that green marketing is not only a way to siphon money from consumers, but also an opportunity to really optimize the techno-economic situation in society.
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Is it important - fact or fake? If in order to convince people to switch to electronic workflow, you need to frighten them with “Kontsom Sveta” (tm), then I agree.

Not that I feel sorry for the trees, but by saving on paper we will be able to spend this money on something useful, for example, the same schools and hospitals. Let's leave the environment aside, but by optimizing logistics we will save on fuel - why not spend resources on social programs?

However, despite the fact that the development of IT infrastructure is a rapid jack, talk about saving transportation costs at the expense of remote employees remains a talk. “ Plankton should sit somewhere ” - if you tried to find a remote job from the region, then you know it perfectly. “Green office” is not what you thought , but a room that allows the owner to save on electricity.

IT infrastructure allows saving not only on paper, but also on software with iron. In parallel with the electronic document flow, “cloud computing” and products from the SaaS series (Software As A Service) are moving around the world. As shown by Nucleus Research, cloud computing consumes 91% less electricity than traditional applications.

And again, we see that our managers are not in a hurry to switch to SaaS. How could it be otherwise - the data should be kept at hand in the office - a phenomenon that was popularly called “plushkinizm.

However, plushkinizm phenomenon, apparently, not only domestic. Dell , HP and other manufacturers are already supplying mobile data centers the size of a shipping container. Mobile server room on demand - economical and efficient!

At the same time, some participants of the troika open commercial data centers in the Volga region and plan to open them in each federal district by 2015. If the Megafon project does not suffer the sad fate of Exodus Communication , then the market of commercial data centers will be refreshed with competition and exorbitant prices will finally be replaced by cloud computing.



I would like to say Habralude why the "green virus" still became the engine of progress in Europe, in contrast to? Cultural features or incompetence of PR services incapable of unfolding a mass trend in society? Should we generally go the "green" way, or maybe we have our own way?