Amazon launches Google eBookstore

Naturally, such a large company as Amazon could not miss a powerful competitor’s move, such as entering the Google e-book store market. Developers from Amazon jumped in their heels, and gave away a rival Google eBookstore - Kindle for the Web. Previously, this development was available to users, it was possible to read the first few pages of a favorite book before purchasing it and downloading it to the Kindle reader. Now any client of the company, having bought a book, can read the book in the browser. That is, the functionality of the Kindle for the Web is really quite similar to the Google eBookstore.



Amazon has said that the new project is fully consistent with the Kindle wherever you go strategy and, in general, it has all been planned for a long time. In principle, it is quite possible to believe - after all, this is not a completely new project, but simply a refinement of the old, the development of a full-featured reader on the web from the usual preview service. As you can see, Amazon’s response to the emergence of a competitor service was made literally the next day after the opening of Google eBookstore. Enviable efficiency.

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Interestingly, the Google service is available for almost every mobile device, although the Kindle is not included in the wide range of gadgets supported by the Google eBookstore service.



Unfortunately, the technical details of the new Amazon service are not yet known, so it is difficult to judge its convenience. It looks like a nearly complete analogue of the Google eBookstore e-book store, so the functionality of the services most likely coincides by 99%.



It is worth noting that the application from Amazon for mobile devices, which provides users with access to the book store, has already been released for the iPhone, iPad, PC and Macs, plus the BlackBerry. Now, Amazon has filled the last niche that has never been touched by the company - reading books right in the browser. Critics believe that such a move is not very rational, however, if Amazon had the opportunity to create an analogue of competitive service, why not take advantage of this opportunity?



Via yahoo