Gamification - what a beast
During the development of the idea, my friend and I came across one very interesting concept, which is exploited by almost any business, but almost no one suspects.
Disclaimer: I do not pretend to be an expert in this field - too little time has been spent so far. But already read and meaningfully enough to concentrate it in one article.
The word itself began to be exaggerated quite recently - just a few months ago . We will understand what it is and how to use it.
Wikipedia tells us that this is the use of game mechanisms for non-game projects. Some examples from daily life:
In general, all game interactions follow the following cycle:
Well - we knew it and so - all human actions are aimed at improving their status (rank) in the eyes of others. And now the most interesting:
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I will talk about websites, but we must understand that all these concepts can be extrapolated to any other business that works with people.
Give users a status boost using your site. Moreover, this is not necessarily an increase in status in the real world - the intrasite status will also work. Encourage user activity. Count how many comments the user posted, how much they liked others, how much time he spent on the site and how much traffic he distributed.
When you reach the next stage, be sure to show the user the following goal - do not keep it secret. “You posted the hundredth comment and got the badge„ Chukcha writer “! And after another two hundred comments, you will receive the Pushkin badge. Having a clear goal - the user will follow it, hoping to improve their status even more.
Awards is a great loyalty program for users. Of course, a materially valuable reward will work better, but oddly enough, virtual gifts and badges also work fine. In addition, the demonstration of the user's gifts partially echoes the following item.
Status is nothing if they can not boast to others. Be sure to give the user the opportunity to demonstrate their status and take advantage of its benefits: changes in the title of the forums, boards of honor, the possibility of priority connection to the server and other nice buns.
Here is an example of using gamification for almost any community-driven site:
And now, having in the arsenal of knowledge from this article, you can look at the following things with new eyes:
Several services exploiting the idea of gamification:
In favor of the fact that it all really works, says the presence of numerous satisfied users and customers who write reviews like this .
Good luck in the implementation of game techniques in your affairs.
So gamification
Disclaimer: I do not pretend to be an expert in this field - too little time has been spent so far. But already read and meaningfully enough to concentrate it in one article.
The word itself began to be exaggerated quite recently - just a few months ago . We will understand what it is and how to use it.
Wikipedia tells us that this is the use of game mechanisms for non-game projects. Some examples from daily life:
- Discount programs for regular customers
- Comdo deals like “take these two things, get the third one for free”
- SCRUM Planning poker
- Promotions "Collect 10 labels - get yogurt for free"
- VIP clubs
In general, all game interactions follow the following cycle:
Well - we knew it and so - all human actions are aimed at improving their status (rank) in the eyes of others. And now the most interesting:
')
How do we use gamification to promote our business
I will talk about websites, but we must understand that all these concepts can be extrapolated to any other business that works with people.
Earning status
Give users a status boost using your site. Moreover, this is not necessarily an increase in status in the real world - the intrasite status will also work. Encourage user activity. Count how many comments the user posted, how much they liked others, how much time he spent on the site and how much traffic he distributed.
Show purpose
When you reach the next stage, be sure to show the user the following goal - do not keep it secret. “You posted the hundredth comment and got the badge„ Chukcha writer “! And after another two hundred comments, you will receive the Pushkin badge. Having a clear goal - the user will follow it, hoping to improve their status even more.
Awards
Awards is a great loyalty program for users. Of course, a materially valuable reward will work better, but oddly enough, virtual gifts and badges also work fine. In addition, the demonstration of the user's gifts partially echoes the following item.
Status demonstration
Status is nothing if they can not boast to others. Be sure to give the user the opportunity to demonstrate their status and take advantage of its benefits: changes in the title of the forums, boards of honor, the possibility of priority connection to the server and other nice buns.
Usage example
Here is an example of using gamification for almost any community-driven site:
- Reward the user immediately after registering - he deserves it. Give him a first badge and a small amount of intrasite currency so that he can try the benefits of a higher status.
- Encourage user efficiencies - give us more points for actions useful for developing the site - if the Q & A section on the site is badly filled - let's double the points for questions and answers there.
- Use rewards - ranging from intra-site currency and badges to quite material gifts.
- Keep the ratings of the most active users, give them more authority on the site.
- Encourage social connections between users - and users will come back for communication and bring their friends.
Real world examples
And now, having in the arsenal of knowledge from this article, you can look at the following things with new eyes:
- Ratings
- Habrazvaniya
- Write a good post - get an invite
- Like buttons on Facebook
- Mayors at Foursquare
- timbre
Several services exploiting the idea of gamification:
- FourSquare - get badges, titles of mayor for check ins
- SCVNGR - a regular development of the FourSquare idea - perform simple tasks, accumulate points and get discounts, coupons, etc.
- BunchBall - a platform for gamification
- BigDoor - a platform for implementing a virtual economy on sites
- BadgeVille - tracking user activity, distribution of awards
In favor of the fact that it all really works, says the presence of numerous satisfied users and customers who write reviews like this .
Good luck in the implementation of game techniques in your affairs.
Source: https://habr.com/ru/post/109524/
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