If you read the largest free encyclopedia, you probably noticed that the article in
Web 2.0 Wikipedia does not say a word what the appearance of the pages of the new generation should be. Nothing is said about colorful icons, or about pastel colors, nor about pleasant gradients, reflections, large font size, etc ... What kind of web design dominates with the advent of Web 2.0?
Believe me, I am Web 2.0 One of the features of Web 2.0 technology is the ability for users to fill sites with content themselves. Users themselves can build a design, give their recommendations, demand changes, but before the user starts using any service, he must be sure that he is on a friendly and convenient site of a new generation. Website design should say everything for you.
Green instead of gray Light and rich colors dominate Web 2.0. Green is an unofficial Web 2.0 gray. This does not mean that they should be limited to: dim orange, bluish and pink tones are also in fashion. Bright tones are pleasing to the eye and draw attention to certain elements, so you should not fill the entire page with them so that users cannot stumble upon an important button for a split second.
Rounded corners are now everywhere. New CSS technologies make it possible to actively use rounded corners for any complexity of web design elements. The friendliness of the rounded corners still creates a feeling of comfort and informality on many Web 2.0 sites.

Moreover, having analyzed a lot of logos of the strongest players in the market, I can, that the most successful logos also have rounded ends.
Everything is free! Is free! Everything is free! How happy the user is when discovering a resource useful to him for free. Especially, if your project is devoted to such areas as real estate, the “FREE” or “Free” badges only interest visitors more and show the generosity of Web 2.0.
No photos No, now the satisfied faces of businessmen holding a briefcase with bucks are not in fashion. Not in fashion photos by themselves. Web 2.0 sites are created mainly on simple colorful pictures with gradients, palette tones, reflections, glass effects. If you also use 3D, this will give a special glamor.
Smile son
Most Web 2.0 projects have the support of additional technological or organizational layers. Share links with
del.icio.us , distribute photos from
flickr or organize tasks with
Backpack - all this confronts the user with a perfect workflow, speeds up and makes it convenient to manage the content. A good Web 2.0 is simple, like a matchbox, and easy to use, like a computer mouse, and proper design and copywriting (protecting your own rights to the material) can make all the ways to distribute and view the content. Reasonable use of space, color and copyright can greatly simplify a project plan.
Big is beautiful According to Web 2.0 experts, the bigger the better. Large text and dot. The large font is easy to notice and makes it easy to grasp the information. And, probably, you forgot that every letter, every character has its own beauty. Beautiful and great text - the right choice of Web 2.0 designer.
Freedom and space The content of Web 2.0 pages can be called minimal. Do not feel sorry for the place! Add space! White free space is psychologically attractive, allows you to relax your eyes and shares the content according to priority. Use a minimum. Do not take an example from
KM.RU , see below.
Unnecessary details There are certain trends in Web 2.0 that are not significant. Elements such as the “wet table view”, reflections and glass buttons can be neglected, but they still play a certain highlight in the design of Web 2.0.
Conclusion That's all I wanted to say about the beautiful web design art of generation 2.0. Who knows, “Visual Web 2.0 Design with Examples” may become outdated in a year or two, but it contains basic lessons that you need to know now without any doubt. Jonathan Nicol from
F6 Design and N.. Khalyavin.
http://webdesign.myj.lv/cat-26/48