NOKIA failed joke?
The new film "Tron: Legacy" was invested about $ 300 million dollars. In all likelihood, some of this money went to the promotion of the heated public and the promotion of various clips about this film.
For example, NOKIA played the scene with a massive burglary: the NSeries blog and groups in social networks. Allegedly, an Encom corporation is concerned with hacking .
A similar picture was observed in both Facebook and VKontakte. The promo-action did not last long, about 2 days. During this time, Nokia.vkontakte managed to lose about 30% of users who left the group without understanding the humor.
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On the AdIndex website there is some more information and screenshots about this.
The idea to support the film and translate it partially into real life is very brave, but because of the innovation, the PR department could not take into account all the factors. Therefore, many people took it for the usual hacking and spam.
For example, NOKIA played the scene with a massive burglary: the NSeries blog and groups in social networks. Allegedly, an Encom corporation is concerned with hacking .
A similar picture was observed in both Facebook and VKontakte. The promo-action did not last long, about 2 days. During this time, Nokia.vkontakte managed to lose about 30% of users who left the group without understanding the humor.
')
On the AdIndex website there is some more information and screenshots about this.
The idea to support the film and translate it partially into real life is very brave, but because of the innovation, the PR department could not take into account all the factors. Therefore, many people took it for the usual hacking and spam.
Source: https://habr.com/ru/post/108880/
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