Statistics of participants of foreign affiliate programs
At the Affiliate Summit partner conference in 2010 in Las Vegas, a survey of 11,000 participants was conducted on various topics related to affiliate programs, in particular, which topics they work with, what tools they use to promote, what level of income, etc.
The survey results are presented in the form of a generalized portrait.
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Most partners prefer to work with affiliate networks, rather than with individual affiliate programs. And for simultaneous promotion, they choose from 5 to 10 different affiliate programs. Half prefer to register a separate domain name for advertising each affiliate program and create a separate website.
Top 10 most popular topics that they prefer to promote:
1. Products for beauty and health
2. Office supplies and business services
3. Travel, cars, auto products
4. Books, movies, music
5. Fashionable clothes and accessories
6. Products for home and garden
7. Goods for sports and recreation
8. Entertainment
9. Insurance and banking services
10. Toys and Hobbies
And only one topic is not enough to attract the flow of partners, when choosing an affiliate program they have their own requirements. The minimum income for 100 clicks should be in the range of 5-10 dollars, for top successful partners, the requirements are higher - at least 30 dollars. The most common factors for choosing one or another affiliate program are also (in descending order): minimum payment threshold, brand awareness of promoted products and / or services and the level of service from the affiliate program (availability of a partner manager, traffic and revenue analysis tools support service, etc.).
Among the methods of attracting customers from partners, mailing lists, contextual advertising, discount vouchers are the most popular.
Partners are also actively using new promotion methods:
• social networks and services, such as Twitter, Facebook, LinkedIn, Myspace;
• youtube.com video service and other similar services.
In terms of income, the majority of active participants in affiliate programs are divided into two groups - up to $ 500 per month and over $ 5,000 per month.
The survey results are presented in the form of a generalized portrait.
')
Most partners prefer to work with affiliate networks, rather than with individual affiliate programs. And for simultaneous promotion, they choose from 5 to 10 different affiliate programs. Half prefer to register a separate domain name for advertising each affiliate program and create a separate website.
Top 10 most popular topics that they prefer to promote:
1. Products for beauty and health
2. Office supplies and business services
3. Travel, cars, auto products
4. Books, movies, music
5. Fashionable clothes and accessories
6. Products for home and garden
7. Goods for sports and recreation
8. Entertainment
9. Insurance and banking services
10. Toys and Hobbies
And only one topic is not enough to attract the flow of partners, when choosing an affiliate program they have their own requirements. The minimum income for 100 clicks should be in the range of 5-10 dollars, for top successful partners, the requirements are higher - at least 30 dollars. The most common factors for choosing one or another affiliate program are also (in descending order): minimum payment threshold, brand awareness of promoted products and / or services and the level of service from the affiliate program (availability of a partner manager, traffic and revenue analysis tools support service, etc.).
Among the methods of attracting customers from partners, mailing lists, contextual advertising, discount vouchers are the most popular.
Partners are also actively using new promotion methods:
• social networks and services, such as Twitter, Facebook, LinkedIn, Myspace;
• youtube.com video service and other similar services.
In terms of income, the majority of active participants in affiliate programs are divided into two groups - up to $ 500 per month and over $ 5,000 per month.
Source: https://habr.com/ru/post/108806/
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