Case "Designing a web service for booking tickets." Business analysis. Business Problem Analysis

The last and final section of business analysis, after the description of the subject area , is an analysis of the problems of stakeholders, an analysis of dependencies and a description of the business opportunities of the parties.

V. Analysis of business problems

Problems, their owners and causes

The description of the problems is conveniently described using a table in order to structure the information on the following points.

1. Problem.
2. Who is affected.
3. The result of what is.
4. Winnings from the new system.
5. A priority.

After describing all the problems, it is necessary to sort them in descending order of priority in order to highlight the most significant ones.

• Problems, their owners and causes

Dependency analysis

Dependency analysis - the image of cause-effect chains, the identification of preconditions and undesirable effects, which ultimately lead to problems. He partially repeats the analysis of the problems, but, unlike him, he helps to understand what correlations exist.
As can be seen from the analysis of dependencies, a possible solution should provide a more convenient alternative to telephone bookings and ideally use the buyer's contact details:

Opportunities

Finally, it is necessary to determine what opportunities the stakeholders have.

Representatives of the cinema network management spoke about the following possibilities.

1. The ability to advertise the site afisha.ru on tickets, posters, booklets.
2. There is an electronic booking system with an external API - UCS-premiere (the name for our site is the “booking” module).
3. Creating a system of discounts and bonuses for loyal viewers.

From the side of LLC “Company Afisha” there are the following possibilities.

1. Ability to develop a ticket booking system.
2. Reduce the dissatisfaction of the audience by notifying about changes in the sessions.
3. Provide movie theaters with a stream of visitors.
4. Ability to use API UCS-premiere to integrate with the site.
5. The ability to track the loyalty of the audience and collect statistics.

Thus, after conducting a business analysis, the following understanding should be created:

1. What is the current situation? What are we dealing with? What problems exist (generically) - context .
2. Who are the main stakeholders, what are their needs, motives and interests? - profiles of interested persons .
3. How is the existing problem resolved? - description of business processes .
4. What subject area are we dealing with? What are the limitations? What are the main entities and their relationships?
5. What problems does every interested person have and what will the proposed problem-solving method give them? - problem analysis .
6. What opportunities do stakeholders have to solve an existing problem?

By answering these questions, you can move on to business design - deciding how agents' problems will be solved, is the proposed solution profitable, what are the main goals?
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We will tell about it in the following article.

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