Marketing history as an element of problem solving
I don’t know how relevant my thoughts on marketing are (I’m not a professional, rather an amateur), but I want to tell you about one interesting campaign that my son has implemented
It so happened that in early November, he found investors and decided to open his own digital-agency. At this moment, the Ukrainian magazine Media Marketing Review organized the X-Ray award (English: “X-ray”, just in case). The son was asked to come up with the cheapest possible (there is no budget at all) and a creative campaign in the format of direct marketing.
The fact is that the marketing directors of large companies (MTS, Kraft Foods, Kyivstar, etc) are difficult to break through. When they are not on a business trip, then at a meeting. Not in a meeting, in negotiations or a meeting. When in my office, the assistants do not want to send even individual invitations to them on the table. As a result, 99% of appeals and letters to the representatives of the brand immediately fall into the basket.
The term for the implementation of the entire project was 7 days. The son is very non-standard (well, I can not help but boast) decided that it is better to focus not on the format of the parcel / invitation, but on its peculiarity. Given the name of the award, X-rays of the brands were made.
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As a result, the phrase “Oleg X-ray from the clinic (insurance) was brought, personally in hand,” opened the previously closed video. I will add this post to the video that we shot with friends in just a couple of hours at the end of the campaign.
I hope this story will help someone on the other hand to look at the problem that now faces you. Good resurrection and creative solutions!
It so happened that in early November, he found investors and decided to open his own digital-agency. At this moment, the Ukrainian magazine Media Marketing Review organized the X-Ray award (English: “X-ray”, just in case). The son was asked to come up with the cheapest possible (there is no budget at all) and a creative campaign in the format of direct marketing.
The fact is that the marketing directors of large companies (MTS, Kraft Foods, Kyivstar, etc) are difficult to break through. When they are not on a business trip, then at a meeting. Not in a meeting, in negotiations or a meeting. When in my office, the assistants do not want to send even individual invitations to them on the table. As a result, 99% of appeals and letters to the representatives of the brand immediately fall into the basket.
The term for the implementation of the entire project was 7 days. The son is very non-standard (well, I can not help but boast) decided that it is better to focus not on the format of the parcel / invitation, but on its peculiarity. Given the name of the award, X-rays of the brands were made.
')
As a result, the phrase “Oleg X-ray from the clinic (insurance) was brought, personally in hand,” opened the previously closed video. I will add this post to the video that we shot with friends in just a couple of hours at the end of the campaign.
I hope this story will help someone on the other hand to look at the problem that now faces you. Good resurrection and creative solutions!
Source: https://habr.com/ru/post/108118/
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