In the shops of computer equipment formed a glamorous atmosphere. Brilliant cameras, soft pink laptops, rechargeable batteries with rounded shapes and stylish handbags for all of this - these are women-friendly accessories.
“Women have less time than men,” says the American gadget woman in an interview with the NY Times. - I don’t love technology so much that I can sit for two hours and manually solve some technical puzzle. Here men receive from this deep satisfaction, and I better read a book. ”
There are more and more women like this. Accordingly, the smartest engineers from high-tech corporations use all their talent to make gadgets as simple and simple as possible. Designers work in pastel colors and wrap a powerful technique in a brilliant packaging of standard jewelry and jewelry. Consumer electronics is a home appliance, and our homes are under the control of women.
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This is a global trend,
writes the NY Times . The fact is that the electronics market is now growing thanks to women. For example, this year women in the United States first bought more digital cameras than men. It is the weaker sex that now stimulates technical progress.
The feminization of technology is a challenge. It is not enough just to change the packaging and change the color of the case, as businessmen have often done in previous years. Now, to attract female attention, it is necessary to make fundamental changes in design and ergonomics. It is necessary to increase the space between the buttons on the keyboard so that the manicure does not interfere with typing (see the new Sony ultra mobile computers). It is necessary to change the default settings for the autofocus of digital cameras, because young girls love to take photos of themselves from arm's length (the latest LG camera phones).
Nikon and Olympus aim to make SLR cameras as tiny as possible so that they can be put in a woman's handbag. A camera of normal size under a man’s hand will soon be very difficult to find.
via
NY Times