How to make everyday objects more useful, and travel by train more exciting

English companies BERG and Dentsu London have released two short videos - Incidental Media and The Journey - which will be useful for people who create the future, and for those who are just interested.

In the sketch of Incidental Media , examples from everyday life demonstrate how familiar objects — an alarm clock, a television set, a bill in a cafe — and, in particular, their surfaces can become even more useful for people without requiring uninterrupted close attention.



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The Journey video contains a lot of ideas for enriching the information environment at railway stations and express trains. Why not tell us in the ticket machine how to get to the platform and how long will it take? And on the seats in the train, you can distribute not only napkins and soap, but also information about the model of an electric locomotive and remarkable places that will appear during a trip outside the window.



The video, of course, serves here only as a pictorial tool for not thinking about anything, and the authors told about the details of each invented or improved subject on the relevant pages of the corporate blog BERG .