In the notebook PR man. All points above "I"
Sometimes life teaches. Teaches severely to the fact that there are little things that can not be neglected. At the beginning of any major project, the project manager (especially the head of the PR department) must answer a few key questions.
1) How exactly is the project (event). It is required to develop and approve the official name in Russian and in English.
2) What is the slogan of the event?
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3) What is the mission of the event. Need text literally one or two paragraphs.
The main thing is, of course, the exact name. After all, even the same thing can be denoted differently. There are words synonyms, terms, parasites, different endings, the ability to use nouns or adjectives. That is why it is very important to immediately define the term, coordinate it with everyone and confirm it correctly in all documents. Otherwise there will be confusion. And it is pernicious, especially when it comes to advertising, design, printing and production of souvenirs. There is no unnecessary rush job.
After answering the first questions, it is important to immediately determine and order the logo and corporate style of the event. And it is desirable to approve the logo and corporate style with the smallest number of people. Design is a deeply individual thing. Otherwise there will be a taste. And no matter how tense your schedule will be - do not be lazy to send out a logo to all interested parties. And from everyone to receive a receipt, a visa, an e-mail that a person approves or does not object to the logo.
Then proceed to the visual. Usually design, style, clarification of names are postponed at last. As a result, inevitable stupid rumble caused by poor planning and taste. Only a few days remain before the event, and a bunch of “wise men” who do not understand anything in design begin to eat the hair in your brain and slow down the process of preparation. Or, worse, delaying with the preparation of the design - you risk being left with bare walls, because the manufacturers have technological terms.
Author: Anatoly Batashev
Source: www.blogpr.ru
1) How exactly is the project (event). It is required to develop and approve the official name in Russian and in English.
2) What is the slogan of the event?
')
3) What is the mission of the event. Need text literally one or two paragraphs.
The main thing is, of course, the exact name. After all, even the same thing can be denoted differently. There are words synonyms, terms, parasites, different endings, the ability to use nouns or adjectives. That is why it is very important to immediately define the term, coordinate it with everyone and confirm it correctly in all documents. Otherwise there will be confusion. And it is pernicious, especially when it comes to advertising, design, printing and production of souvenirs. There is no unnecessary rush job.
After answering the first questions, it is important to immediately determine and order the logo and corporate style of the event. And it is desirable to approve the logo and corporate style with the smallest number of people. Design is a deeply individual thing. Otherwise there will be a taste. And no matter how tense your schedule will be - do not be lazy to send out a logo to all interested parties. And from everyone to receive a receipt, a visa, an e-mail that a person approves or does not object to the logo.
Then proceed to the visual. Usually design, style, clarification of names are postponed at last. As a result, inevitable stupid rumble caused by poor planning and taste. Only a few days remain before the event, and a bunch of “wise men” who do not understand anything in design begin to eat the hair in your brain and slow down the process of preparation. Or, worse, delaying with the preparation of the design - you risk being left with bare walls, because the manufacturers have technological terms.
Author: Anatoly Batashev
Source: www.blogpr.ru
Source: https://habr.com/ru/post/10765/
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