BBC Interactive Billboards

Fantastic films are becoming less and less fantastic and more and more like documentaries. The BBC has launched an advertising campaign in the United States using interactive billboards.
Each billboard illuminates some important political or social problem, prompting passers-by to express their attitude to it, voting for or against via SMS. The result of the vote is immediately displayed on the billboard.

The idea itself is wonderful. And the brand is advertised and positioned, and, due to SMS, to some extent pays off.
You can also imagine what outdoor advertising technologies are preparing or are already ready to enter the streets. Well, for all kinds of “advertising destroyers”, the field for creative war with brands will expand.