Exhibition of Information and Communication Technologies - SOFTOOL'2010

According to my personal expectations, this event should have had a more serious scale, after all, the annual software exhibition of our entire vast nano-technological country. Alas! New software was extremely small. There were interesting stands, but the products presented to them were either new versions of the software already known, or clones of the existing one.

The audience of the exhibition was mainly developers, students, schoolchildren, teachers, and all those who wanted to find some free test-free software. To put it mildly, the offer did not meet the demand.

The brightest and huge stand, of course, was occupied by “1C”. Yellow balloons with its logos met visitors already at the entrance to the pavilion. Everywhere there were people in yellow sweatshirts, handing out yellow bags with yellow avenues inside. At a huge booth, there were about fifty PCs, where visitors were offered to familiarize themselves with new versions of well-known products. Not surprisingly, the tone of the whole exhibition was also set by “1C”.
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Software for accounting and enterprise management in general was represented by many companies and met at every step. It does not make sense to list them all, I will say one thing: companies that did not offer such software were in the minority. Among the developments of such companies were CAD-systems, cloud software, remote administration systems, aircraft piloting simulator, security systems on hardware keys and others. Traditionally there were various thematic publications.

We were pleased with the stands of various CMS - site management systems. The development of programming ideas is evident. "1C-Bitrix" introduced a new improved version of the administrative interface, an updated kernel, a whole set of packaged solutions, a fully operational Marketplace, a web antivirus, video intercoms in the corporate portal, even deeper integration with 1C and many, many things another. UMI.CMS offered to familiarize with the UMI.CLOUD SaaS platform and arranged interesting contests and reports. Amiro.CMS introduced a new version of a long-familiar product. SiteEdit also pleased with numerous changes.
It should be noted that the vector of development of CMS-development, in time with the whole exhibition, is also directed towards the development of corporate solutions.

A few words about the effectiveness and attendance of the exhibition. In my opinion, the audience of Softool-2010 was mainly focused only on acquaintance with new products, and not at all to purchase them, and the number of visitors did not inspire enthusiasm at all. In general, over the past 4 days of the exhibition, our company received contacts two times less than at the 3-day exhibition RIW 2010 that took place the week before that.

In general, hopes are not justified. Beautiful, and only.