Web 2.0 technologies have become more widespread than skeptics predicted. Since mid-2006, analysts have recorded a sharp increase in the number of corporate blogs in Runet. At the same time, it was noted that the percentage of “dead” blogs among them is rather small, and not only companies working in the IT sector, but also representatives of other industries are starting their blogs.
NetMind conducted a study of the Russian-speaking corporate blogosphere, which was attended by about a hundred blogs. The research results show that, since mid-2006, the number of corporate blogs in RuNet has increased dramatically. It is noteworthy that the majority of these blogs are not uploaded “for show”, but are actually frequently updated, and not by one employee of the company. So, according to statistics, only 4% of the studied blogs are closed, 7% are not supported (there were no updates for the last six months), and 11% of blogs have not been updated for the last three months.
Most blogs are still owned by IT companies and the Internet business, but representatives of the retail and telecommunications industry are also starting to start their blogs. The least attention is paid to blogs so far by representatives of show business.
As for the situation abroad, a study conducted by netBenefit based on a survey conducted at the InternetWorld conference shows that a significant part of the business audience has become serious about Web 2.0 technologies and uses them in business. 69% of respondents believe that Web 2.0 technologies are more than just a widely replicated concept of people who are not very familiar with information technology.
Distribution of corporate blogs by industry
Number of corporate blogs
Relevance of corporate blogs
According to experts, Web 2.0 contains a great potential for the development and emergence of new promising technologies and their “mixes”, such as blogs, AJAX applications, machines, etc. 60% of all respondents actively use Web 2.0 technologies in their business. Interestingly, 83% of those who took part in the survey believe that Web 2.0 technologies have not made any revolution, but have become a natural evolutionary continuation of earlier Internet technologies.