Microsoft will spend a billion dollars on advertising Kinect and Windows Phone 7
The company is serious about making a new Kinect product a success. And $ 500 million in advertising is a good indicator of serious intentions. The New York Post reports that Steve Ballmer and the team went to such measures so that the quote “every living and breathing creature in the US” finds out about the product.
The same source previously reported that the budget of the advertising company Windows Phone 7 is almost the same figure, which in total with Kinect is already a billion dollars for advertising alone. Microsoft plans to carry out a massive advertising bombardment through such objects as Burger King, Pepsi, YouTube, Nickelodeon, Disney, Glee, American dances with stars, People and InStyle magazines, and even Times Square. ')
Sources: engadget , New York Post