Today Poisk@Mail.Ru once again improved the system prompts. It's about really significant changes - for the first time began to apply gender data about users. It’s no secret that the Mail.Ru search engine is the only one in RuNet that has rich data (used, of course, in an impersonal form) about what sex and age its visitors are. This knowledge is obtained as a result of comparing the data about the search engine audience with the audience of our mail and social network.
A couple of examples: ')
recipes for girls ...
... and for boys
Series for girls ...
... and for boys
The next step is the application of socio-demographic user data to improve the quality of search.