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The first YouTube store came out.

Tried to buy on YouTube?
The well-known British company The French Connection takes online shopping to a new level by launching the first of its kind YouTube boutique. That's right - The French Connection has launched an online store in which viewers can watch fashion shows and click on annotations in the videos that lead directly to French Connection in an online store where they can eventually get the products they see. Fashionable divas and shopaholics seem to have to love such an undertaking.

The French Connection named its boutique as “YouTique”. On the channel you can see videos with fashionable tips on any topic, starting with “how to light at the wedding” or “stand out among the dullness at work”, and ending with tips on the daily selection of clothes. All videos describe the goods in the store, and at the end of the viewing offer the viewer the opportunity to click on the “Buy” button.

For the first time this happens on YouTube. At the moment, annotations in the video player allowed you to make transitions exclusively within the site itself. But now, when Youtube makes such an exception for one company, doesn’t it mean that many mega-brands will want to jump on this e-commerce locomotive?

In the next video, Louise Roe, a TV person known in the UK, and a fashion columnist talk about how a video store works.

It seems that soon we will witness the wave of births of online stores on YouTube?

Source: https://habr.com/ru/post/105461/

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