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Reasonable use of SEO for blogs.

I hope gentlemen Seoshniki will forgive me for seditious speeches, but I sincerely believe that search engine optimization deprives the blog of the most important thing - individuality. After all, if you think about what SEO is directed to? Attracting visitors, not even visitors, but crowds! Visitors, for me, is the target audience, where not even the first one, but at least the second one will subscribe to my blog! The crowd also passes by, once tempted by the title of the article, of course, out of this faceless mass of people there is one two, who remain for a long time, the others leave immediately. In this regard, SEO is more like a shop window with flashy advertising posters than a subtle tool to attract the right people!

For bloggers, the overwhelming passion for SEO is dangerously full of interesting material. On the other hand, if you write only unique content, then believe me, it will never attract many visitors from search engines. A talented author is talented and able to wrap the unconscious thoughts of people who take real shape in their heads into words only at the moment of reading the note. And before that, a person doesn’t have a dream about what happens in life and such.

Many bloggers follow the path of least resistance - since unique content does not attract visitors in the right quantity, therefore it should be abandoned altogether. As a rule, as a result of choosing such a strategy, the blog publishes: reviews, news, links to other blogs and, of course, materials in the HOWTO style (how to make our life better with you, without too much work). In my opinion, the only motivation for creating such blogs is the desire to make money by selling advertising space and custom articles. As a result, the blog has a bunch of visitors and just a couple of subscribers.
The remaining minority clearly understands that to refuse to attract visitors through SEO is stupid, but to write only on “tasty” topics that are guaranteed to attract visitors is no less stupid. Therefore, we have to compromise. For example, the lady in the search used the phrase “porn 2.0” to create a note that, by her own admission, brought the lion’s share of the total traffic. But (!) If by attendance it is the most popular post, then by value it clearly loses. Therefore, there are notes with high-quality content, but low search return! This is the perfect balance.

It is worth noting that recently, SEO has been replaced by a new direction of optimization - Social Media Optimization (SMO) , which allows you to distribute high-quality articles and attract the attention of the right people to your blog. But I personally am not ready to refuse the search traffic, like thousands of other bloggers. And therefore in the near future I plan to use SEO and SMO together. The main thing is, as I said earlier, a sense of proportion and balance!


Source: https://habr.com/ru/post/10490/

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