Data from "native" applications pre-installed on smartphones, such as the iPhone and Android, now make up 50% of all mobile Internet traffic, according to the Finnish research company Zokem. In their global study, published by the company in September, they found that despite the fact that the browser remains the most popular application on smartphones, the share of using native applications is growing faster than the share of browsers.
The study involved about 10,000 smartphone users and analyzed 6.5 million sessions of using mobile applications on smartphones from 16 countries during 2009 and 2010. The findings of analysts reflect the real trend, but it probably did not come as a surprise to those who are closely watching the mobile industry.
According to the study, almost all users of smartphones with a connected data service launched their mobile web browser at least once a month, and spent an average of 300 minutes visiting web pages using their mobile device, which is comparable to using a regular phone. calls.
But while the browser remains the most popular application (users spend 54% of the time using smartphones to interact with it, and 50% of the total data generated by devices), 46% already interact with native applications (with the exception of the browser). time and the second half of the generated data.
Another interesting discovery was that Facebook, Twitter and similar programs became the most popular “native” applications.
The study showed that the pre-installed Facebook application is used by 12% of smartphone users, who spend on average 188 minutes to work with it 188 minutes per month. And, for example, though only 4% of users use the Twitter client, but in the application they spend an average of 311 minutes per month.
Just a few years ago, the share of using web browsers in smartphones accounted for 70-80% of the total use of the mobile Internet, but now this number is decreasing in relation to other applications.
The tendency to increase the use of mobile applications due to the fact that these applications provide maximum convenience for users to use the services. For example, the embedded YouTube application in Android-based smartphones. Few would prefer to watch YouTube videos through the browser, having a perfectly working native application on the home screen to access the service.
These trends do not necessarily mean the collapse of the hopes of supporters of web-based applications. Simply the most popular among users are those applications that have been embedded or pre-installed in their mobile devices. But with the growing number of development platforms and operating systems available today, including Android, iPhone, Blackberry, Symbian, webOS, Windows Phone, and mobile Java, developers have to choose on which platforms they can afford a native application, and which ones to organize access using a mobile site to their services.