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Spending more time on Facebook than on Google

The results of the latest research by comScore noted a rapid increase in the amount of time users spend on Facebook and a decrease in this indicator on other sites.

In August 2010, Facebook users spent more than 41 billion minutes on it, leaving Google in second place with 39.8 billion minutes. Yahoo! lost the status of unconditional leader and dropped to third place (37.7 billion minutes).
Although in reality, Google’s position is not losing - if you consider that its visitors spend much less time on it than it can be done on any other sites. With the introduction of instant search this time will decrease even more. However, the growth in Facebook traffic, coupled with the increase in time spent on the site, bodes well for Facebook’s efforts to monetize it.

Source: https://habr.com/ru/post/104097/

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