If there is a good idea and an unbridled desire to work, then a novice entrepreneur does not need start-up capital. Even in the American Internet business, where there are no problems with investors, the so-called ultralight startups
, created without venture financing, by one person with a minimum investment of funds, are increasingly appearing.
The guy in the photo is a 19-year-old student Raymond Lei from Berkeley. In August, his individual t-shirt site, ooShirts.com
, had a turnover of $ 60,000, and by the end of the year, he expects $ 700,000. At the same time, all investments in the business did not exceed $ 2,200 for an Indian programmer’s work and website promotion in search engines using keywords like [custom T-shirts].
Raymond does not even touch the product. His entire business is an online designer who helps design the T-shirt design and transfer it to the manufacturer. Even the shipment is handled by the manufacturer, not by Raymond himself.
Analytical company Emergent Research is studying ultra-light start-ups as an unusual phenomenon in the world of e-commerce. According to analysts, such businesses are perfect for a new generation of young entrepreneurs who are doing well in the space of electronic communications, electronic payments and Internet services. They know the entire infrastructure from the inside and for a successful business these people do not need any offline actions and personal meetings: they can open a company and start making money without leaving the Internet.
True, in connection with the expansion of business, Raymond now had to hire the first full-time employee to open a telephone support line.
It seems that a new trend is emerging among students. If earlier they were all looking for a side job, now the most advanced of them seek to establish their own small business.