Trou du cul - Nicolas Sarkozy | Facebook

The wonders of search engine optimization. The query trou du cul in Google in second place is given by the Facebook page of the current President of France, Nicolas Sarkozy. I am not a francophone, but the online translator defined the following “trou du cul” - “back hole”, that is, an analogue of asshole in English.

Wildly furious with search engine optimization. SUCH search engine optimization. It causes deep hatred.

But on the other hand, everyone understands that it is necessary to optimize the pages - nowhere without it.
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So how to be? Search engines and me - the user of search engines.