Founder Institute: a startup in 10 steps for $ 2000

Most entrepreneurs see the transition from an idea to a startup complex and expensive. Fortunately for them, the founder of the start-up accelerator Founder Institute Adeo Ressi (Adeo Ressi), presented a plan of ten simple steps to achieve the goal. And although there is no universal recipe for all startups, Rezi believes that his template will help any entrepreneur to get closer to their own technology business for less than $ 2000.


This program, recently introduced in Boston, is a step-by-step guide for identifying and locating your startup network, increasing attendance and legalization, understanding the priorities and target audience of your project, and finally getting a starting point for the first launch of a project on the web.

Given that the presentation rarely offers very specific advice, a 10-step plan is unlikely to work for everyone. Nevertheless, young entrepreneurs will be able to learn a lot of interesting things from these tips, for example, how to save some additional funds in some cases that may be useful in the future and may later lead to success.

Below are the main points from the Rezi report. See the video for details.
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1. Get a working domain and email

When you register your domain name, you should not be limited to one zone, and also do not forget about typos. At least in addition to the traditional .com, it is worth registering also in .net and .org. Otherwise, you may have to buy it for a lot of money later.

Estimated cost: $ 160

2. Make layouts

You want to show the key features that you plan to market. In this case, you just need at least three interface layouts that show the different functionality of your project and the main idea of ​​your future project.

Estimated cost: Free

3. Logo and promotional materials

Make a good logo, so at least you will look like a serious company. Rezi recommends community 99designs. Choose an interesting work and contact its author. Tell that you are interested in making business cards, promotional booklets and presentations. Unlike studios, with freelancers you can get everything you need to look more serious for not very big money.

Estimated cost: $ 750

4. Project plan

You should always have a simple, clear project plan. For example, in 10 minutes, to describe it in its entirety. From the problem and your solution through the technologies used, promotion, team and plans to a direct guide to action.

Estimated cost: Free

5. Create a testing ground

Rezi recommends unbounce.com as a platform for quickly publishing and testing your pages.

Estimated cost: $ 60 per year after the free trial period.

6. Create a company blog

Rezi recommends creating a blog at blog. Name of company.com, this will allow you to immediately assess the scale of your enterprise. At this point, you need to write blog posts once or twice a week.

Estimated cost: Free

7. Trial promotion

First of all, it is worth trying for a test ad promotion on Facebook and Google. Not only because of the cost of conversions to your (yet) gov% & site, but to understand how your messages respond to your target audience, so that after a massive promotion, to adjust your advertising and requests.

Estimated cost: $ 250

8. Customer Examination

Now that you have visitors, study them, find out who they are and where they came from. Try to find out about their problems, how and why they are registered, where they had problems in order to avoid failures in the future when using your startup.

Estimated cost: $ 200

9. Create a big plan from small notes.

Write all your features on separate leaflets, and then group them logically. For example, place important groups on the left, and the most important functions at the top. This will allow you to sort out more important things from less important, to identify the main and minor functions. It is recommended to use for this paper notes with glue edge and board for grouping.

Estimated cost: $ 100

10. Test run

Before the official launch is worth a test run. You can check out the main functionality almost for free. Define metrics, collect data and evaluate them.

Estimated cost: $ 250

Check out two more interesting videos. The first one describes how to form a startup vision, the second deals with the problems of studying an idea.

Based on Techcrunch