Ubuntu developers continue to amaze and delight us with their practical innovations. At this time, the “Buy Software” section appeared in the Application Center, where you can buy and install applications immediately.
Also, through Ubuntu One, you can install already purchased applications.

All this will allow in the future without much difficulty to acquire such programs (and games) as VMWare, Nero, World of Goo, Unreal Tournament, Osmos, etc. Also, this will attract many new users and developers, but it will not have a strong effect on free software. software in general.
')
For more information on what kind of paid applications will be available:
Come October?