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Right and wrong ways to position a startup relative to competitors

The two most significant errors in positioning with respect to competitors are to pretend that they are not there and go into opposition with the words that all competitors are idiots.

These errors also affect the further positioning in the market and the offers to the buyer, that is, the startup strategy.

Let us examine the common erroneous positions of startups.
1. There is no competition . Here are a few phrases of startups and how investors perceive them.

If you are trying to take advantage of these arguments, then here are some statements that will make at least some sense in terms of business strategy:

2. Defining yourself through a competitor

Your company is determined by its own strengths, values, customers and products, and not by comparison with competitors. You need your own strong position, which will be clear and precise, even if there are no competitors.
Here are some erroneous statements and reactions to them.

If you want to make your strategy competitive, but do not want to lose your individuality, try the following approaches:

* This is a free translation of an article by Jason Cohen, a business angel and founder of Smart Bear Software.

Source: https://habr.com/ru/post/102796/

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